Michael Kors – DFO Homebush


Project Overview

Client: Michael Kors

Location: DFO Homebush, Sydney, NSW

Area: 260m2


Case Study

In the midst of Australia’s retail slump in 2019, Michael Kors doubled their physical footprint in Sydney’s leading factory outlet centre, DFO Homebush. The luxury fashion brand took full advantage of the opportunity to take possession of the adjoining tenancy when it became available for lease late 2019.

Unlike the online growth of low cost ticket items, high cost purchases continue to flourish in store. Consequently, many leading Melbourne and Sydney fitout companies are seeing continual demand for quality fitouts for high fashion clothing brands. A full defit of their existing store (taking our shopfitting team around one week to demolish approximately 130m2), also included the demolition of the intertenancy wall to make room for the desired layout of the new look store.

The remaining four weeks on site was allowed for the construction of the dual tenancy fitout. Fitting pre-manufactured joinery requires highly skilled shopfitting installers. Whilst assisting the client by reducing downtime in shop closure, the complexity of this is ensuring the walls are set and manufactured to exact dimensions. Having highly experienced and competent shopfitters, our team were able to accomplish this with the Sydney fitout within a minuscule 1mm tolerance. Therefore ensuring flawless unit installation across the 260m2 store, and saving the client possibly tens of thousands of dollars in potential loss of income.


Adhering to DFO requirements, the Sydney fitout comprised a partially open ceiling. To detract attention from the exposed roof structure and services, white track lighting was suspended and a 1200mm wide perimeter ceiling, encompassing LED recessed spots, was installed.

Thanks to the constant communication and cooperation between the client, Vicinity centre staff, our loyal team of subcontractors, and our administration and installation team at AAFS Shopfitting, Michael Kors DFO Homebush was one of the most enjoyable, efficient and rewarding projects. A massive thanks to all involved.

Contact us on 03 5943 0581 if you would like to discuss collaborating with AAFS Shopfitting for your upcoming retail fitout

St Kilda Eyecare

Project Overview

Client: St Kilda Eyecare

Location: Acland Street, St Kilda VIC

Area: 140m2

Case Study

Being a local Melbourne fit out, getting all the shop fittings, fixtures and custom joinery from factory to site was a breeze with St Kilda Eyecare. The inner city optom boasts over 15 metres worth of laminate and 2pac wall joinery. Being local made things a lot easier for our team of Melbourne shopfitting specialists.

Senior graphic designer of Australia’s largest network of optometrists, Bronwyn Oster, created a stunning, eye catching mural graphic which sets the mood for this funky Melbourne fit out.

Positioned behind the counter, the statement wall graphic encapsulates all that is St Kilda. Exuding an air of uplifting self-assurance to those wandering the store.


The diverse range of trendy eyewear and accessories ‘pop’ against the colour palette, bronzed antique mirrors and neutral background colour. This is thanks to the sophisticated design of experienced local optometry retail designers, TwoDesign.

Our Melbourne fit out specialists love optometry projects. They demand quality expectation with sharp lines aligning with joinery, and the detail required in the paint work. AAFS Shopfitting have completed numerous optometry projects across Australia, including the award winning fit out of ProVision Optometry Clayton.

Looking for a Melbourne fit out company with an eye for detail?

Call on 03 5943 0581


Require Shopfitters for a Melbourne Fit Out?

Our multi award winning shopfitters have built retail stores in strip shops and shopping centres across Melbourne and surrounding suburbs.

Contact our Melbourne fit out specialists on 03 5943 0581 to discuss your upcoming retail project.


Ishka – Hornsby


Project Overview

Client: Ishka
Location: Hornsby, Sydney NSW
Area: 346m2

Case Study

A critical component to this Sydney fit out was making the lighting calculations of the store compliant with Part J6A of the building code (check out the Australian Building Codes Board / ABCB Lighting Calculator for guidance on lighting compliance). New LED lighting was installed to replace the original halogen lighting, improving cost efficiency and helping to reduce the environmental impact of the fit out.

Eye catching backlit illuminated signage was also fabricated and installed externally, on the shopfront of the Sydney fit out, as well as internally behind the rear counter of the 346m2 tenancy. Contrasting to other Ishka stores, a striking timber bulkhead was constructed and positioned above the rear counter, bringing further awareness to the point of sale location, encouraging shoppers to purchase.
In aim of keeping costs down, Ishka maintained the original flooring, however approximately 100 m2 had to be installed and carefully colour matched against the original 10 year old vinyl plank flooring where walls and damaged floor planks were removed. Similarly, timber cladding on the existing shopfront and columns were fitted to maintain consistency across all stores and save on shopfitting expenses.


Need commercial builders for your Sydney fit out?

Contact our team of professionals on 03 5943 0581 to discuss your upcoming project


Adelaide Eye Care

Project Overview

Client: Adelaide Eye Care

Location: Mawson Lakes, Adelaide, South Australia

Area: 100m2

Case Study

The shopfitting of this Adelaide eyewear store demands attention with its striking blue colour palette utilised throughout the fitout. From the exterior, it’s blue vinyl privacy film applied to the inside face of the shopfront signage, to the display wall storage cupboards, hanging mirror fittings and circular feature display on the rear wall of the interior fit out.

The spherical blue eyewear display has an impactful contrast against the neutral tones of the rear ply feature wall. The floating glass shelves it encompasses provide a clean finish with their different lengths lining up to its circular perimeter, with meticulous attention to detail noticeable in the uniformed visual spacing between them.

The blue carpet tile feature inlay helps to zone the space and control instore behaviour. Drastic colour changes in the shop flooring is gravitational to consumers, therefore ideal for displaying merchandise with a higher price point, or as our shopfitters have done in Adelaide Eye Care, for positioning the retail counter.

A transparent feature wall was placed behind the counter, designed and constructed to again assist in zoning the layout of the store. The glass partition wall easily distinguishes the retail trading area from the consulting section of the optometry practice, without obstructing vision or creating a feeling of confined space.

Optometry fit outs require shopfitters with strong attention to detail in conjunction with knowledge and understanding of the critical nature of colour and natural lighting required in both the consulting rooms and retail displays. At AAFS Shopfitting, we have a keen eye for detail and pride ourselves on our fastidious work in seamless construction and installation on all projects, ensuring minimal-to-no defects.

For a shop fit out in Adelaide, contact a shopfitting company who are passionate and experienced in building optometry stores; CALL NOW


Ishka – Chadstone Shopping Centre

Project Overview

Client: Ishka

Location: Chadstone Shopping Centre, Melbourne VIC

Area: 305m2

Testimonial: “Simply the best – great service, can-do attitude, professional and a pleasure to deal with.” Jono Gelfand, COO and Co-owner Ishka Retail Stores

Case Study

Chadstone Shopping Centre has changed significantly since ISHKA first opened their doors in the centre over 20 years ago. Undergoing a colossal $660m redevelopment in 2016, the shopping destination demands luxurious fit outs now more than ever, to achieve the high quality build local Melbournians and International visitors alike have come to know, expect and anticipate. ISHKA needed to bring to Chadstone Shopping Centre, what the hand crafts store’s Hindi meaning suggests; intense love and physical infatuation.
The herringbone marble tiles in the shop front design deliver a sophisticated touch to their exotic and eclectic assortment of handcraft products featured throughout ISHKA stores. The timber cladding of the shop front pays homage to the third world communities many of their collections are sourced, and flows through to the timber clad columns leading into the trading area of the store. The black highlights in the shop front design were a last minute addition suggested by the distinguished Chadstone RDM team and were the perfect finishing touch to the shop’s façade. For a cohesive colour flow, touches of black were then incorporated into the interior design, by way of light fittings and fixtures.

"We have now used them for all our store fitouts, as we rapidly expand Ishka, knowing they will always deliver a first class store in a super fast time frame."

Jono Gelfand, COO & Co-owner Ishka Retail Stores

Within three weeks, the 300m2 plus retail space was fitted out with a brand new store. Drop bulk heads and columns, concealed stripping to create a seamless (and bracketless) appearance and LED lighting throughout, and one magnificently beautiful ceiling feature to complement the retailer’s extrinsic furniture, clothing and homewares.

Looking for ideas on how to save money on shop renovations?

Engage shopfitters at the very beginning of project planning. Experienced shopfitters may recognise errors in design and avoid delays in obtaining required building permits.


Require Shopfitters in Chadstone Shopping Centre?

Our multi award winning shopfitters have built retail stores in shopping centres all over Melbourne and throughout Australia. Engage us early in the planning process and have all the required trades organised, and the build project managed for you.

Contact AAFS Shopfitting on 03 5943 0581 to arrange a free quote.

AAFS Shopfitting built and installed the interior in May 2016

Hastings Optical

Project Overview

Client: Hastings Optical
Location: Hastings, Mornington Peninsula VIC
Area: 100m2

Case Overview

The earthy tones used in the strip shop’s interior was designed to resonate with the surroundings of the small country town, on the outskirts of Mornington Peninsula. Rustic Oak timber panels, with a hint of white wash to emphasize the grain texture, are prominent through the fit out, lining both floor and ceiling of the trendy optometry store.

Adding warmth to the high traffic areas, the Mornington Peninsula shopfitters covered the remainder of the 100m2 floor with carpet tile floor covering. Designed to add character, the Ontera carpet tiles were laid in a quarter turn pattern, breaking up the straight lines of the timber planks. Their darker shade ties in perfectly with the remainder of the build, complementing the charcoal laminate joinery featured within the stylish interior.

A strip shop built to impress on Victoria's Mornington Peninsula
Optometrist Consultancy Room in new interior design at Hastings Optical

Hastings Optical were able to increase the amount of stock on display whilst enhancing the visual aesthetics of their exclusive eyewear collection, through the thoughtful layout of the experienced retail designers. Product placement is neatly and spaciously presented within the shop fit out, with lighting designed to illuminate the merchandise and subtly lead customers on a path of discovery into the heart of the shop. The optometry store design strategically used dark shades with the triple pendant lights above the optometrist’s workshop to assist in driving the customer journey into the depth of the interior. The light colours and calming rounded edge of the single About Space pendants overhanging the reception desks are appealing and approachable to consumers.

The optometrist consultancy rooms at the rear of the retailer were built with a minimalist, uncluttered design to allow space for their specialist optom equipment and ensure clients remain focused on their appointment, without distraction.

Quickly becoming a leader in Melbourne optometry fit outs, check out other optometry shops we’ve built.

For a fit out that’s sure to impress – contact AAFS Shopfitting to prevent the stress!

Retail design and shop fit out in Melbourne's East

Polka Dot Gifts & Accessories

Project Overview

Client: Polka Dot Gifts and Accessories

Location: Eastland Shopping Centre, Ringwood Melbourne VIC

Area: 120m2

Case Overview

Collaborating with RPtecture and QIC in redesigning the Melbourne retail shop fit out, a range of varied angles were created and constructed by our team of Melbourne shopfitters. These were a prominent feature of the elaborate shopfront, together with its striking brass detailing. The sizeable shopfront was also remarkable due to its glass panelling, requiring structural engineering in order to suspend one panel off another.

To meet client budget and requirements, the internal fit out consists of low cost slat wall panels with timber look laminate shelving. Slat walls are ideal for the gift store’s constant product change, allowing ease of height alterations and shelf removal, whilst remaining appealing to the consumer eye. The timber look element to the shelving generates a clean, modern look whilst creating a beautiful contrast to their diverse range of merchandise.

Retail Design Tip

Angles are used to enhance visual interest, engage customers, and improve traffic flow.

Retail design and shop fit out in Melbourne's East

Leasing a tenancy in a Melbourne Shopping Centre?

Contact local Melbourne shopfitters, AAFS Shopfitting, to help with the internal shop fit out on 03 5943 0581


Project Overview

Client: National Australia Bank

Location: Docklands, Melbourne CBD, Victoria

Acknowledgement: Images by [v] style + imagery

For high quality custom manufactured joinery, contact one of Melbourne’s leading joinery fit out companies, AAFS Shopfitting on 03 5943 0581

Case Overview

NAB Joinery Melbourne

If you’re after some innovative interior inspiration, have a look at the Corian solid surface pods produced for the National Australia Bank Head Office in Melbourne Docklands. Now these have the ‘Wow’ factor. With the luxurious look of marble, Corian is much more economical and has the versatility to create seamless joins and has the ability to be backlit.

Manufacturing the pod counters within the 10 day allocation provided by the client made for some late nights – but the results are amazing and speak for themselves. The scope and plans provided by the client gave a clear direction on the exact look and feel required to suit their location. No two shapes were the same across the four joinery units and NAB team were thoroughly impressed with the entire completed Melbourne Docklands project.

Additional Corian Information
• AAFS Shopfitting are one of the select few joinery fit out companies in Australia who hold a certification in Corian (solid surface) supply, manufacture and installation
• Corian is commonly used for food preparation areas due to its non-porous surface
• If chipped or damaged, solid surface can be effortlessly repaired onsite


Energy Deal

Project Overview

Client: Energy Deal

Location: Westfield Fountain Gate, Narre Warren Victoria

Area: 18m2

Acknowledgement: Finalist for an ASOFIA Interior Fitout Award for 2012/13

Case Overview

The Energy Deal mall kiosk design was initially built for, and installed in, Fountain Gate Shopping Centre, in Melbourne’s South East. However, the 18mkiosk was built on solid castors enabling it to be easily transferred from one location to another. Since initial installation, the client has since relocated the mall kiosk from the original install location.

Our experienced team of mall kiosk builders met with the client in length to assist them in meeting the design brief. The result was creating an eye catching space incorporating technology, accompanied by seating, and providing an adequate working space for store staff.

Despite the tight budget and spatial constraints (along with other challenges associated to building retail kiosks), our Melbourne team are highly skilled mall kiosk builders, and were also able to design and construct a space for placement of marketing collateral within the mall kiosk design.


Needing experienced mall kiosk builders?

Call 03 5943 0581