Client: ProVision Optometry Clayton
Location: Clayton Rd, Clayton, Melbourne VIC
Acknowledgement: Winner of two 2015 / 2016 ASOFIA Interior Fitout Awards, including the inaugural People’s Choice Award
Elegance is reimagined with the delicate beauty of white on white, complimented with the soft timber highlights throughout the busy optometry store. Consumers appreciate the peaceful ambience created from the architecturally designed curved ceiling feature and minimalist colour palette, allowing them to unwind from their chaotic, always-connected lifestyles. The Melbourne optometry store fit out boasts an impressive curved detail with the Corian solid surface reception counters, constructed in house by experienced Corian certified fabricators at AAFS Shopfitting. The three metre plus counter, positioned at the rear of the optometrist, is the hero of the store, drawing customers into the heart of the optometrist’s trading area.
Joinery was built with an attractive combination of solid surface, 2 pac veneer and mirror polish stainless to form the foundation of the fit out. Sophisticated lighting design illuminates the merchandise in the display cabinets, showcasing the client’s array of fashionable eyewear. The store Owner and Practice Manager, together with talented Melbourne interior retail designers, Two Design, cleverly modelled the desk and couch to resemble the shape of an eye – tying in perfectly with both the curvy fit out design and the optometry theme. Timber veneer picture frames the white display shelving, once again bringing focus to their exclusive eyewear collection.
In the six months following the optometry store fit out, ProVision Optometry Clayton has seen a steady growth in both sales and client numbers. Owner, Con couldn’t be more pleased with the new-look Melbourne optometry store, stating “The refurbishment of the practice has resulted in an increased level of customer retail confidence as the striking, high quality fitout has strengthened our product offering and given our luxury brands the perfect backdrop on which to be displayed. We have had the ability to expand our product range and have more stock displayed and, as such, engage the attention of a broader variety of customers.”