Project Overview

Client: Hastings Optical
 
Location: Hastings, Mornington Peninsula VIC
 
Area: 100m2

Case Overview

The earthy tones used in the strip shop’s interior was designed to resonate with the surroundings of the small country town, on the outskirts of Mornington Peninsula. Rustic Oak timber panels, with a hint of white wash to emphasize the grain texture, are prominent through the fit out, lining both floor and ceiling of the trendy optometry store.

Adding warmth to the high traffic areas, the Mornington Peninsula shopfitters covered the remainder of the 100m2 floor with carpet tile floor covering. Designed to add character, the Ontera carpet tiles were laid in a quarter turn pattern, breaking up the straight lines of the timber planks. Their darker shade ties in perfectly with the remainder of the build, complementing the charcoal laminate joinery featured within the stylish interior.

Hastings Optical were able to increase the amount of stock on display whilst enhancing the visual aesthetics of their exclusive eyewear collection, through the thoughtful layout of the experienced retail designers. Product placement is neatly and spaciously presented within the shop fit out, with lighting designed to illuminate the merchandise and subtly lead customers on a path of discovery into the heart of the shop. The optometry store design strategically used dark shades with the triple pendant lights above the optometrist’s workshop to assist in driving the customer journey into the depth of the interior. The light colours and calming rounded edge of the single About Space pendants overhanging the reception desks are appealing and approachable to consumers.

The optometrist consultancy rooms at the rear of the retailer were built with a minimalist, uncluttered design to allow space for their specialist optom equipment and ensure clients remain focused on their appointment, without distraction.

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