St Kilda Eyecare

Project Overview

Client: St Kilda Eyecare

Location: Acland Street, St Kilda VIC

Area: 140m2

Case Study

Being a local Melbourne fit out, getting all the shop fittings, fixtures and custom joinery from factory to site was a breeze with St Kilda Eyecare. The inner city optom boasts over 15 metres worth of laminate and 2pac wall joinery. Being local made things a lot easier for our team of Melbourne shopfitting specialists.

Senior graphic designer of Australia’s largest network of optometrists, Bronwyn Oster, created a stunning, eye catching mural graphic which sets the mood for this funky Melbourne fit out.

Positioned behind the counter, the statement wall graphic encapsulates all that is St Kilda. Exuding an air of uplifting self-assurance to those wandering the store.


The diverse range of trendy eyewear and accessories ‘pop’ against the colour palette, bronzed antique mirrors and neutral background colour. This is thanks to the sophisticated design of experienced local optometry retail designers, TwoDesign.

Our Melbourne fit out specialists love optometry projects. They demand quality expectation with sharp lines aligning with joinery, and the detail required in the paint work. AAFS Shopfitting have completed numerous optometry projects across Australia, including the award winning fit out of ProVision Optometry Clayton.

Looking for a Melbourne fit out company with an eye for detail?

Call on 03 5943 0581


Require Shopfitters for a Melbourne Fit Out?

Our multi award winning shopfitters have built retail stores in strip shops and shopping centres across Melbourne and surrounding suburbs.

Contact our Melbourne fit out specialists on 03 5943 0581 to discuss your upcoming retail project.


Thio Eyecare


Case Study

Client: Thio Eyecare

Location: Burnside, Melbourne, VIC

Area: 124m2


Project Overview

Thio Eyecare is a generous size optometry practice located in the Melbourne Northern suburb of Burnside (between Deer Park and Caroline Springs) in local shopping complex, Burnside Hub. Similar to that of a strip shop, Thio Eyecare is positioned on the exterior of the shopping precinct. Prime real estate for business owners with the visual exposure to shoppers, and advantageous for shopfitters and building contractors with the ease of accessibility for deliveries and the like.

Handover of the project to our team of commercial renovation specialists consisted of a bare 124sq metre tenancy, with only the tenancy walls and roof above existing. A blank tenancy is optimal for shopfitting companies as then we know what we’re up against and there are no nasty surprises delaying the fit out. Finding hidden and unforeseen problems in tenancies, such as plumbing or electrical work in walls, will often demand additional time to decommission and may result in a costly variation. An undesirable outcome for all involved.

The four week optometry build comprised of one large consulting/examination room, an oculus rift VR room along with a significant retail space. All joinery was manufactured in house and installed by our experienced shopfitters, consisting of a beautiful timber look laminate counter complemented with a 32mm thick white laminate bench top, wall joinery frame displays and lockable frame display on the blue feature wall, highlighting the store’s designer frames. 

LPA Lighting provided a stylish and efficient lighting solution for the fit out, with black suspended track lighting in the retail space and LED strip lighting routed and concealed within the frame display joinery for a seamless finish.

Looking for shopfitters in the Melbourne Northern suburbs to fit out a new or existing optometry practice? Contact our Melbourne office on 03 5943 0581


Adelaide Eye Care

Project Overview

Client: Adelaide Eye Care

Location: Mawson Lakes, Adelaide, South Australia

Area: 100m2

Case Study

The shopfitting of this Adelaide eyewear store demands attention with its striking blue colour palette utilised throughout the fitout. From the exterior, it’s blue vinyl privacy film applied to the inside face of the shopfront signage, to the display wall storage cupboards, hanging mirror fittings and circular feature display on the rear wall of the interior fit out.

The spherical blue eyewear display has an impactful contrast against the neutral tones of the rear ply feature wall. The floating glass shelves it encompasses provide a clean finish with their different lengths lining up to its circular perimeter, with meticulous attention to detail noticeable in the uniformed visual spacing between them.

The blue carpet tile feature inlay helps to zone the space and control instore behaviour. Drastic colour changes in the shop flooring is gravitational to consumers, therefore ideal for displaying merchandise with a higher price point, or as our shopfitters have done in Adelaide Eye Care, for positioning the retail counter.

A transparent feature wall was placed behind the counter, designed and constructed to again assist in zoning the layout of the store. The glass partition wall easily distinguishes the retail trading area from the consulting section of the optometry practice, without obstructing vision or creating a feeling of confined space.

Optometry fit outs require shopfitters with strong attention to detail in conjunction with knowledge and understanding of the critical nature of colour and natural lighting required in both the consulting rooms and retail displays. At AAFS Shopfitting, we have a keen eye for detail and pride ourselves on our fastidious work in seamless construction and installation on all projects, ensuring minimal-to-no defects.

For a shop fit out in Adelaide, contact a shopfitting company who are passionate and experienced in building optometry stores; CALL NOW

AAFS Shopfitting built and installed the interior in May 2016

Hastings Optical

Project Overview

Client: Hastings Optical
Location: Hastings, Mornington Peninsula VIC
Area: 100m2

Case Overview

The earthy tones used in the strip shop’s interior was designed to resonate with the surroundings of the small country town, on the outskirts of Mornington Peninsula. Rustic Oak timber panels, with a hint of white wash to emphasize the grain texture, are prominent through the fit out, lining both floor and ceiling of the trendy optometry store.

Adding warmth to the high traffic areas, the Mornington Peninsula shopfitters covered the remainder of the 100m2 floor with carpet tile floor covering. Designed to add character, the Ontera carpet tiles were laid in a quarter turn pattern, breaking up the straight lines of the timber planks. Their darker shade ties in perfectly with the remainder of the build, complementing the charcoal laminate joinery featured within the stylish interior.

A strip shop built to impress on Victoria's Mornington Peninsula
Optometrist Consultancy Room in new interior design at Hastings Optical

Hastings Optical were able to increase the amount of stock on display whilst enhancing the visual aesthetics of their exclusive eyewear collection, through the thoughtful layout of the experienced retail designers. Product placement is neatly and spaciously presented within the shop fit out, with lighting designed to illuminate the merchandise and subtly lead customers on a path of discovery into the heart of the shop. The optometry store design strategically used dark shades with the triple pendant lights above the optometrist’s workshop to assist in driving the customer journey into the depth of the interior. The light colours and calming rounded edge of the single About Space pendants overhanging the reception desks are appealing and approachable to consumers.

The optometrist consultancy rooms at the rear of the retailer were built with a minimalist, uncluttered design to allow space for their specialist optom equipment and ensure clients remain focused on their appointment, without distraction.

Quickly becoming a leader in Melbourne optometry fit outs, check out other optometry shops we’ve built.

For a fit out that’s sure to impress – contact AAFS Shopfitting to prevent the stress!


ProVision Optometry Clayton

Project Overview

Client: ProVision Optometry Clayton
Location: Clayton Rd, Clayton, Melbourne VIC
Area: 100m2
Acknowledgement: Winner of two ASOFIA Interior Fitout Awards, including the inaugural People’s Choice Award

Case Overview

Elegance is reimagined with the delicate beauty of white on white in the Melbourne optometry fit out. Complimented with the soft timber highlights throughout the busy optometry store. Consumers appreciate the peaceful ambience created from the architecturally designed curved ceiling feature and minimalist colour palette. Therefore allowing clients to unwind from their chaotic, always-connected lifestyles.

The interior fit out boasts an impressive curved detail with the Corian solid surface reception counters. The counter was constructed in house by experienced Corian certified fabricators at AAFS Shopfitting. The three metre plus counter is positioned at the rear of the optometrist and is the hero of the store. Drawing customers into the heart of the optometrist’s trading area.

Forming the foundation of the optometry fit out, joinery was built with an attractive combination of solid surface, 2 pac veneer and mirror polish stainless. Sophisticated lighting design illuminates the merchandise in the display cabinets. Thus showcasing the client’s array of fashionable eyewear.

Store Owner and Practice Manager, together with talented Melbourne interior retail designers, Two Design, cleverly modelled the desk and couch to resemble the shape of an eye. Tying in perfectly with the curvy fit out design and optometry theme. Timber veneer picture-frames the white display shelving. Again bringing focus to their exclusive eyewear collection.

Optometry Practice Office Workshop
Provision Optometry Clayton Winner Best Fitout Australia

“.. AAFS Shopfitting team undertook our challenging and detailed project and delivered a result that exceeded any expectations we had .. We would recommend AAFS Shopfitting to other store owners for their quality workmanship, effective communication, and overall aim to please. We found AAFS to be a valuable source of information about products and industry standards and were helpful with problem solving.”

Owner, Con Athanasiou, and Practice Manager, Roula Dellas, of ProVision Optometry Clayton

Double Shopfitting Award Winning Fitout 2016

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In search of leading Melbourne shopfitters experienced in building optometry practices?

6 Months Post Fit Out

In the six months following the optometry store fit out, ProVision Optometry Clayton has seen a steady growth in both sales and client numbers. Owner, Con couldn’t be more pleased with the new-look Melbourne optometry store, stating “The refurbishment of the practice has resulted in an increased level of customer retail confidence as the striking, high quality fitout has strengthened our product offering and given our luxury brands the perfect backdrop on which to be displayed. We have had the ability to expand our product range and have more stock displayed and, as such, engage the attention of a broader variety of customers.”

For more optometry store design tips or a shopfitting quote on your next fit out, contact our team on 03 5943 0581.

Optometry & Healthcare Fitouts

AAFS Shopfitting are experienced in retail and healthcare fitouts, with a love of working in the niche market of optometry practices. If you’re interested in collaborating with the skilled team of Melbourne shopfitters, feel free to take a look at some other optometry fitouts completed by the award winning team.

Categories of Past Projects

Interior FItout Signage in Melbourne optometry fit out

Family Eyecare

Project Overview

Client: Family Eyecare
Location: Centre Rd, Bentleigh VIC
Area: 111m2
Testimonial: “Thank you for renovating the practise and making the process as painless as possible. We are very happy with the result and with the professionalism of you and your crew.” Annette Tiu & James Baumgarten, Owners of Family Eyecare
Time Lapse

Case Overview

In three weeks this optometrist transformed into a stylish retail shop, fit for their upmarket clientele.  Through expert interior design, the space was maximised for optimal product placement allowing 50% more merchandise to be displayed in store. Owners, Annette & James, attribute this enhancement to their increase in foot traffic and patient numbers since the retail shop fit out.

An amazing lighting fixture was used as a hero piece of the Bentleigh optometry fit out, providing fashionable appeal to the consumer eye and drawing them indoors. Once inside, the soft texture of the carpet flooring produces a sense of warmth and relaxation, encouraging customers to lengthen their visit. Not only improving the customer experience, this also allows time for staff to greet customers and provide a personalised service they could not otherwise receive from shopping online.

View our SlideShare deck on Optometry Store Design Tips for shop fit out advice, or shopfitting design ideas for your practice. Alternatively, to see more of our work on Melbourne optometry shop fit outs, check out Hastings Optical or ProVision Clayton.

Time Lapse Video of Build

Contact our team of Melbourne shopfitters on 03 5943 0581 to discuss your upcoming optical practice fitout.