JNBY – Melbourne Central


Project Overview

Client: JNBY

Location: Melbourne Central, Melbourne CBD

Area: 110m2

Case Study

Subtle elegance is the essence of international fashion brand, JNBY; an acronym for Just Naturally Be Yourself. It’s easy to see that the brand’s retail designers worked closely with their marketing team on the retail design of their first Australian store in Melbourne Central. The restrained sophistication of their Melbourne retail fitout was evident in their choice of materials, concealment, finishes … and shopfitters!

Although an existing tenancy within the shopping complex, the 110m2 narrow store was a bare shell upon initial site inspection and handover. A bare tenancy allows ease of site evaluation to foresee any potential issues with common problem areas such as flooring and lease lines. Thus, preventing any surprises, resulting in unwanted, and sometimes costly, variations.



Once the six metre shopfront bulkhead and columns were constructed, installed and coated with stipple finish render, the internal plastering commenced. Plastering of a clothing retail store fitout consists of all internal tenancy walls, change rooms and back of house walls. From there, CAT 1 works were undertaken (learn more about CAT1 works here), followed by the electrical rough in. Next walls are built and installed. JNBY Melbourne Central applied a spectacular Venetian plaster on their tenancy walls.

To obtain a quote on your retail clothing store fitout, forward your architectural plans to sales@AAFSshopfitting.com.au or feel free to contact the Melbourne office on 03 5943 0581 to discuss your project.


Pivot – Bendigo

Project Overview

Client: Pivot

Location: Lansell Square, Kangaroo Flat, Bendigo, Regional Victoria

Area: 339m2

Client Testimonial

“As far as fitouts go, best one I’ve experienced yet! Such a smooth handover and made our job stocking the store A LOT easier!!”
Accent Group Area Manager, Anneka Boslem


Case Study

This trendy footwear and apparel brand launched in 2020 when the world was turned upside down. Just when Victorians became in desperate need of stylish, but affordable lifestyle and sportswear to encourage them to get up and get active every day. With the brand’s explosive national growth in 2021, we were fortunate to be given the opportunity to collaborate with their incredible team and build their 339m2 retail store at Lansell Square in Victoria’s regional town of Bendigo.

The overall store fitout of PIVOT Bendigo has an industrial feel, with the LED high bay lighting, an abundance of metal stripping and wall post racking, concrete look floor tiles and metal clad shopfront. With mostly black and grey throughout, PIVOT’s use of their signature bright red on several acrylic racking units at the rear of the store, and logo vinyl graphic on all mirrors, really pops against the dark hues, creating a powerful and energetic vibe. An ideal atmosphere for their sporty streetwear buying customers.


The large format vinyl floor tiles, complement the industrial feel of the fitout. They’re also as equally eco-friendly as they are stylish. Karndean’s heavy duty commercial flooring is globally GreenTag certified, aligning with the PIVOT’s noble stance around ethical sourcing and sustainability. It’s slip resistant and acoustic noise reducing properties form a highly practical flooring solution for a large open retail space. (Click here for tips on choosing the right Commercial Flooring for your store)

Designed by ACRD, and structurally engineered by Structure by Design, the 21 lineal metre shop front features folded metal sheet cladding to create a knuckle joint. This shopfront feature can be a more costly design option, and also complicated for some shopfitters to manufacture and install. However, when done well, a folded metal clad shopfront adds a striking, refined detail line finish.

Need experienced retail shopfitters who thrive on precision and attention to detail? Need shopfitters in Regional Victoria?


Michael Kors – DFO Homebush


Project Overview

Client: Michael Kors

Location: DFO Homebush, Sydney, NSW

Area: 260m2


Case Study

In the midst of Australia’s retail slump in 2019, Michael Kors doubled their physical footprint in Sydney’s leading factory outlet centre, DFO Homebush. The luxury fashion brand took full advantage of the opportunity to take possession of the adjoining tenancy when it became available for lease late 2019.

Unlike the online growth of low cost ticket items, high cost purchases continue to flourish in store. Consequently, many leading Melbourne and Sydney fitout companies are seeing continual demand for quality fitouts for high fashion clothing brands. A full defit of their existing store (taking our shopfitting team around one week to demolish approximately 130m2), also included the demolition of the intertenancy wall to make room for the desired layout of the new look store.

The remaining four weeks on site was allowed for the construction of the dual tenancy fitout. Fitting pre-manufactured joinery requires highly skilled shopfitting installers. Whilst assisting the client by reducing downtime in shop closure, the complexity of this is ensuring the walls are set and manufactured to exact dimensions. Having highly experienced and competent shopfitters, our team were able to accomplish this with the Sydney fitout within a minuscule 1mm tolerance. Therefore ensuring flawless unit installation across the 260m2 store, and saving the client possibly tens of thousands of dollars in potential loss of income.


Adhering to DFO requirements, the Sydney fitout comprised a partially open ceiling. To detract attention from the exposed roof structure and services, white track lighting was suspended and a 1200mm wide perimeter ceiling, encompassing LED recessed spots, was installed.

Thanks to the constant communication and cooperation between the client, Vicinity centre staff, our loyal team of subcontractors, and our administration and installation team at AAFS Shopfitting, Michael Kors DFO Homebush was one of the most enjoyable, efficient and rewarding projects. A massive thanks to all involved.

Contact us on 03 5943 0581 if you would like to discuss collaborating with AAFS Shopfitting for your upcoming retail fitout


Conveyor (Globe Brand)

Project Overview

Client: Conveyor (Globe Brand)

Location: DFO South Wharf, Melbourne VIC

Area: 100m2

Case Overview

Utilising the original store design Melbourne retail store builders, AAFS Shopfitting, and the team at Globe Brand Australia were constantly adjusting the shop fittings throughout the store build to vary the look and feel of their Melbourne Conveyor store. They worked in partnership to remain in line with the Globe brand, suit the DFO location and reach their urban Melbournian target market.

Transforming the shopfront from good to great, the multi award winning shopfitters made the majority of changes to the shopfront design in order to meet the client’s needs. To give the Melbourne retailer some ‘pop’ the shopfront signage was transformed from non illuminated acrylic, to 3D illuminated resin filled lettering. For a more edgy, street touch, what was to be plain black 2pac panelling, became a dimpled charcoal brick tile finish. The left side of the shopfront was completely changed from an original black panel (to match the right side of the store) to a large return panel glass, which opened up the retail store entirely and provided prospecitve customers much greater viewing of the merchandise within the store.

The shopfront design also boasts two LED illuminated peel face graphics, one on each side of the store’s entrance. These allow ease of accessability for quick and frequent graphic changes – a must have in today’s retail world, yet are more cost effective in the orinigial start up cost than a LED screen.

Being a fashion, footwear and skateboard retail store, Conveyor’s internal fitout largely consists of display shelving to allow for endless retail merchandising possibilities. At AAFS, our shopfitters build with Shop for Shop’s maxi-slot retail store fittings, as they are exceptionally durable and versatile – allowing for retailers ease in modifying to maintain on top of visual merchandising trends.

The rear credenza behind the shop counter was manufactured by our experienced shopfitters. The 3200mm length storage cupboard was built from ply to match in the Melbourne retailer’s urban theme and colour palette. Remaining on the urban retail store design, the face of the metal kicker underneath the credenza was powder coated black to tie in with the matt black dibond on the shop front.

With Melbourne South Wharf being a direct factory outlet and having no tenancy ceiling, lighting options were limited. AAFS Shopfitting prefer to use track lighting over highbay lights in this situation, as they are directional, allowing lighting to be refocused when visual merchandising, and are also less expensive. The track lighting also reflects extremely well off the store’s stunning polished concrete floor.

Lee Denim Shopfront - Chapel Street, Melbourne

Lee Denim

Project Overview

Client: Lee

Location: Chapel Street, South Yarra VIC

Area: 140m2

Case Overview

The interior fitout of Lee incorporated robust ply panelling to inject warmth to the Chapel Street store, in line with the nature of their signature product. Ensuring the fit out was as durable as their denim, Lee wanted to create a rustic vibe.

However to emphasize their merchandise, the client wanted to make the walls of the interior fitout brighter. This was achieved by constructing white backing panels to the tenancy walls, with black concealed stripping.

New lighting within the retail fitout also strengthened the sharp appearance of the strip shop, by illuminating specific zones to lure consumers. LED strip lighting is great for drawing attention to feature areas (as built within the shelving displays of Williams Shoes) and was utilised within the Melbourne retail fitout to highlight innovative floor and ceiling shopfitting fixtures. Thus bringing a contemporary touch to the space by producing a soft glow on the denim draped over the central feature piece. 

A combination of new and refurbished joinery was used in the shop build for reasons of economics and sustainability. Our shopfitters believe this aided in the earthy feel of the store and certainly contributed to the ability to undertake the renovation project.

Have interior fitout plans drawn for an upcoming Melbourne project? Send them through to us for a shopfitting quote at sales@AAFSshopfitting.com.au