Project Overview

Client: JNBY

Location: Melbourne Central, Melbourne CBD

Area: 110m2

Case Study

Subtle elegance is the essence of international fashion brand, JNBY; an acronym for Just Naturally Be Yourself. It’s easy to see that the brand’s retail designers worked closely with their marketing team on the retail design of their first Australian store in Melbourne Central. The restrained sophistication of their Melbourne retail fitout was evident in their choice of materials, concealment, finishes … and shopfitters!

Although an existing tenancy within the shopping complex, the 110m2 narrow store was a bare shell upon initial site inspection and handover. A bare tenancy allows ease of site evaluation to foresee any potential issues with common problem areas such as flooring and lease lines. Thus, preventing any surprises, resulting in unwanted, and sometimes costly, variations.



Once the six metre shopfront bulkhead and columns were constructed, installed and coated with stipple finish render, the internal plastering commenced. Plastering of a clothing retail store fitout consists of all internal tenancy walls, change rooms and back of house walls. From there, CAT 1 works were undertaken (learn more about CAT1 works here), followed by the electrical rough in. Next walls are built and installed. JNBY Melbourne Central applied a spectacular Venetian plaster on their tenancy walls.

To obtain a quote on your retail clothing store fitout, forward your architectural plans to or feel free to contact the Melbourne office on 03 5943 0581 to discuss your project.