Adelaide Eye Care

Project Overview

Client: Adelaide Eye Care

Location: Mawson Lakes, Adelaide, South Australia

Area: 100m2

Case Study

The shopfitting of this Adelaide eyewear store demands attention with its striking blue colour palette utilised throughout the fitout. From the exterior, it’s blue vinyl privacy film applied to the inside face of the shopfront signage, to the display wall storage cupboards, hanging mirror fittings and circular feature display on the rear wall of the interior fit out.

The spherical blue eyewear display has an impactful contrast against the neutral tones of the rear ply feature wall. The floating glass shelves it encompasses provide a clean finish with their different lengths lining up to its circular perimeter, with meticulous attention to detail noticeable in the uniformed visual spacing between them.

The blue carpet tile feature inlay helps to zone the space and control instore behaviour. Drastic colour changes in the shop flooring is gravitational to consumers, therefore ideal for displaying merchandise with a higher price point, or as our shopfitters have done in Adelaide Eye Care, for positioning the retail counter.

A transparent feature wall was placed behind the counter, designed and constructed to again assist in zoning the layout of the store. The glass partition wall easily distinguishes the retail trading area from the consulting section of the optometry practice, without obstructing vision or creating a feeling of confined space.

Optometry fit outs require shopfitters with strong attention to detail in conjunction with knowledge and understanding of the critical nature of colour and natural lighting required in both the consulting rooms and retail displays. At AAFS Shopfitting, we have a keen eye for detail and pride ourselves on our fastidious work in seamless construction and installation on all projects, ensuring minimal-to-no defects.

For a shop fit out in Adelaide, contact a shopfitting company who are passionate and experienced in building optometry stores; CALL NOW


Conveyor (Globe Brand)

Project Overview

Client: Conveyor (Globe Brand)

Location: DFO South Wharf, Melbourne VIC

Area: 100m2

Case Overview

Utilising the original store design Melbourne retail store builders, AAFS Shopfitting, and the team at Globe Brand Australia were constantly adjusting the shop fittings throughout the store build to vary the look and feel of their Melbourne Conveyor store. They worked in partnership to remain in line with the Globe brand, suit the DFO location and reach their urban Melbournian target market.

Transforming the shopfront from good to great, the multi award winning shopfitters made the majority of changes to the shopfront design in order to meet the client’s needs. To give the Melbourne retailer some ‘pop’ the shopfront signage was transformed from non illuminated acrylic, to 3D illuminated resin filled lettering. For a more edgy, street touch, what was to be plain black 2pac panelling, became a dimpled charcoal brick tile finish. The left side of the shopfront was completely changed from an original black panel (to match the right side of the store) to a large return panel glass, which opened up the retail store entirely and provided prospecitve customers much greater viewing of the merchandise within the store.

The shopfront design also boasts two LED illuminated peel face graphics, one on each side of the store’s entrance. These allow ease of accessability for quick and frequent graphic changes – a must have in today’s retail world, yet are more cost effective in the orinigial start up cost than a LED screen.

Being a fashion, footwear and skateboard retail store, Conveyor’s internal fitout largely consists of display shelving to allow for endless retail merchandising possibilities. At AAFS, our shopfitters build with Shop for Shop’s maxi-slot retail store fittings, as they are exceptionally durable and versatile – allowing for retailers ease in modifying to maintain on top of visual merchandising trends.

The rear credenza behind the shop counter was manufactured by our experienced shopfitters. The 3200mm length storage cupboard was built from ply to match in the Melbourne retailer’s urban theme and colour palette. Remaining on the urban retail store design, the face of the metal kicker underneath the credenza was powder coated black to tie in with the matt black dibond on the shop front.

With Melbourne South Wharf being a direct factory outlet and having no tenancy ceiling, lighting options were limited. AAFS Shopfitting prefer to use track lighting over highbay lights in this situation, as they are directional, allowing lighting to be refocused when visual merchandising, and are also less expensive. The track lighting also reflects extremely well off the store’s stunning polished concrete floor.