Platypus Shoes – Frankston


Shoes Store Fitout Frankston

Project Overview

Client: Platypus Shoes

Location: Karingal Hub, Frankston VIC

Area: 163m2

Case Study

Complete store fitout of Platypus Shoes in Karingal Hub was undertaken in less than four weeks. The 163m2 tenancy of the single level shopping centre is located just out of Frankston CBD, about 50km south east of Melbourne.

Despite the standard challenge of a sloped mall entry floor, obtaining a flush finished floor level from the large, black, square floor tiles bordering the tenancy lease line, transitioning to the grey porcelain tiles of the adjacent mall, the shop fitout of the popular footwear brand was seamless.


Precision plaster installation (completed by the experienced team at All Pro Partitions and Ceilings) and professional ceiling painting (AVS Décor) was necessary to uphold the high-quality workmanship that our Melbourne shopfitting team are known for.

Creative Strokes applied a specialised black concrete, trowelled-finish render to the shopfront columns. This application adds a fresh and modern, yet laidback aesthetic – much like the streetwear shoe brands housed within the store. Concrete rendering is currently a rather unique application to be used in Australian shopfitting, yet an appealing and cost-effective alternative to many other building materials found on most retail shop facades.

An LED strip light in the teal colour of the Platypus Shoes logo, runs along the underside length of the shopfront bulkhead. Whilst 3D facelit illuminated signage was fixed to the front. Adding to the harmonious appeal of the store, Black Mannex powder-coating was applied to all stripping channels and aluminium extrusions on the shopfront and throughout the interior fitout of the retail tenancy.

If you’re after Melbourne shopfitters who complete interior fitouts within the required tight timelines that shopfitting requires, yet still produce premium quality retail stores and pay particular attention to detail – then give us a call at AAFS Shopfitting.

“AAFS Shopfitting have been a pleasure to collaborate with; open communication and aligned with our goal & vision for the project. Can-do attitude in a tight timeframe, pulling all the stops to meet handover with quality. Brett & the team delivered an amazing fit-out.”

Aaron Grant, Store Development Coordinator, Accent Group

Melbourne Retail Shopfitting Experts

Building footwear store fitouts requires experienced shop fitters with an eye for detail. The highly skilled team at AAFS Shopfitting are experienced in Melbourne retail fit outs. Click below for more footwear stores in their portfolio.


Peter Oram Shoes

Project Overview

Client: Peter Oram Shoes

Location: Frankston, Mornington Peninsula VIC

Area: 156m2

Case Study

Looking for shopfitters for a shoe store near Frankston? Check out the work of AAFS Shopfitting at Peter Oram Shoes in the heart of Frankston. The race track flooring design has kids running in to try shoes on at the newly located children’s shoe store. The textured bright green commercial carpet tiles from Signature Floors are also eye catching to lure the kids in to try on shoes.

Carpet tiles are a great option for retail fitouts. Particularly for children’s footwear and clothing stores. They’re so quick and easy to replace should they spilt on day after day. Vinyl flooring is also popular, and used in the Frankston fitout of Peter Oram Shoes. It’s a durable flooring solution for lots of foot traffic and easily wiped and mopped. The back of house store room of the tenancy contains sheet vinyl, rather than planks. This allows staff to effortlessly slide around frame displays and shoes boxes on the floor.


The Frankston shoe store has a clean and spacious feel as you walk in. This is a result of the seamless appearance produced with floating shoe display walls. The hidden storage behind the beautiful natural oak timber look slats within the store, creates easy access to shoe sizes within the sales area. This allows staff to remain with the customers for improved service and efficiency. It’s also a lot more pleasing to the eye than seeing an abundance of stacked shoe boxes (and less likely for kids and prams to knock the stacks down, like in many other shoe stores).

Custom joinery, manufactured by AAFS Shopfitting, is highlighted throughout the interior fitout. From the ravine natural oak window display to the custom timber slat ceiling feature. The attractive natural oak steccawood panelling and laminate marble counter were also constructed by expert shopfitters for the Frankston shoe store.


Footwear Fitouts

Looking for interior fitout specialists to build your shoe store? Keen to look at some other shoe stores built by AAFS Shopfitting?

So if you’re looking for shopfitters experienced in building shoe stores in Frankston and surrounding suburbs, who can save you money by manufacturing custom joinery in house – contact the elite team at AAFS Shopfitting.


Pivot – Bendigo

Project Overview

Client: Pivot

Location: Lansell Square, Kangaroo Flat, Bendigo, Regional Victoria

Area: 339m2

Client Testimonial

“As far as fitouts go, best one I’ve experienced yet! Such a smooth handover and made our job stocking the store A LOT easier!!”
Accent Group Area Manager, Anneka Boslem


Case Study

This trendy footwear and apparel brand launched in 2020 when the world was turned upside down. Just when Victorians became in desperate need of stylish, but affordable lifestyle and sportswear to encourage them to get up and get active every day. With the brand’s explosive national growth in 2021, we were fortunate to be given the opportunity to collaborate with their incredible team and build their 339m2 retail store at Lansell Square in Victoria’s regional town of Bendigo.

The overall store fitout of PIVOT Bendigo has an industrial feel, with the LED high bay lighting, an abundance of metal stripping and wall post racking, concrete look floor tiles and metal clad shopfront. With mostly black and grey throughout, PIVOT’s use of their signature bright red on several acrylic racking units at the rear of the store, and logo vinyl graphic on all mirrors, really pops against the dark hues, creating a powerful and energetic vibe. An ideal atmosphere for their sporty streetwear buying customers.


The large format vinyl floor tiles, complement the industrial feel of the fitout. They’re also as equally eco-friendly as they are stylish. Karndean’s heavy duty commercial flooring is globally GreenTag certified, aligning with the PIVOT’s noble stance around ethical sourcing and sustainability. It’s slip resistant and acoustic noise reducing properties form a highly practical flooring solution for a large open retail space. (Click here for tips on choosing the right Commercial Flooring for your store)

Designed by ACRD, and structurally engineered by Structure by Design, the 21 lineal metre shop front features folded metal sheet cladding to create a knuckle joint. This shopfront feature can be a more costly design option, and also complicated for some shopfitters to manufacture and install. However, when done well, a folded metal clad shopfront adds a striking, refined detail line finish.

Need experienced retail shopfitters who thrive on precision and attention to detail? Need shopfitters in Regional Victoria?


Williams – Caroline Springs


Project Overview

Client: Williams

Location: CS Square Shopping Centre, Caroline Springs VIC

Area: 125m2


Case Study

Constructing a retail shop fit out for National footwear retailer, Williams, was a – comfortable – walk in the park. Despite the redesign required only days prior to project commencement, consultation between the client and our shopfitters saw an improved use of dead space. An additional four display bays were constructed, and installed in the lucrative area of the shopfront display. Now capturing attention from the growing mall traffic in the newly constructed wing of CS Square Shopping centre.

The shop front entails the footwear brand’s colours with vibrant red dibond cladding to the shop front columns and bulkhead and bright blue painted internal walls. The colour palette on the remainder of the fascia is more subtle. A spectacular heritage vinyl graphic engages shoppers, running the length of the sloped tenancy line. Framed with wood plastic Biowood cladding, the neutral colouring is designed to make the brand colours pop. Sustainable Biowood wall panelling is a low maintenance alternative to timber. Thus making an ideal finish in a stylish, eco-friendly retail shop fit out.


The project signage contractors undertook a new concept for Williams in the Caroline Springs fit out. Previously printing directly to MDF, MSC Signs applied vinyl graphic signage to the painted internal tenancy walls. The primary shop front signage features rear illuminated push through letters on a white composite panel above the shop front opening. Whereas the return side signage comprises of direct stick lettering and backing vinyl running the length of the shop front glass enclosed by Biowood cladding.

A large amount of joinery was fabricated by our shopfitters for the retail shop fit out, in addition to the shop front. AAFS Shopfitting manufactured and installed numerous wall displays, including a large amount of adjustable shelving. The custom display shelves contained concealed LED strip lighting on the underside to provide optimal product illumination, with no cables visible to shoppers.

Looking to engage Melbourne shopfitters for a retail shop fit out? Contact AAFS Shopfitting on 03 5943 0581