Williams – Caroline Springs

Constructing a retail shop fit out for National footwear retailer, Williams, was a – comfortable – walk in the park. Despite the redesign required only days prior to project commencement, consultation between the client and our shopfitters saw an improved use of dead space. An additional four display bays were constructed, and installed in the lucrative area of the shopfront display. Now capturing attention from the growing mall traffic in the newly constructed wing of CS Square Shopping centre.

The shop front entails the footwear brand’s colours with vibrant red dibond cladding to the shop front columns and bulkhead and bright blue painted internal walls. The colour palette on the remainder of the fascia is more subtle. A spectacular heritage vinyl graphic engages shoppers, running the length of the sloped tenancy line. Framed with wood plastic Biowood cladding, the neutral colouring is designed to make the brand colours pop. Sustainable Biowood wall panelling is a low maintenance alternative to timber. Thus making an ideal finish in a stylish, eco-friendly retail shop fit out.

 

The project signage contractors undertook a new concept for Williams in the Caroline Springs fit out. Previously printing directly to MDF, MSC Signs applied vinyl graphic signage to the painted internal tenancy walls. The primary shop front signage features rear illuminated push through letters on a white composite panel above the shop front opening. Whereas the return side signage comprises of direct stick lettering and backing vinyl running the length of the shop front glass enclosed by Biowood cladding.

A large amount of joinery was fabricated by our shopfitters for the retail shop fit out, in addition to the shop front. AAFS Shopfitting manufactured and installed numerous wall displays, including a large amount of adjustable shelving. The custom display shelves contained concealed LED strip lighting on the underside to provide optimal product illumination, with no cables visible to shoppers.

Looking to engage Melbourne shopfitters for a retail shop fit out? Contact AAFS Shopfitting on 03 5943 0581