Shop fit outs are continually developing to improve the shopper experience. As a retail owner looking to expand or reinvent your space, you need to be on top of the current shopfitting developments in order to meet consumer expectations and ensure their shopping experience in your store is an enjoyable one.
Below is a list of 5 shopfitting trends that have remained strong throughout the year and are likely to continue well into 2016.
Encourage consumers to be actively social in store
Social media is the most influential channel when making a purchase decision. A step up from the pull up banners at business and social events, retailers are leveraging our love of social media and creating Instagram-able spaces within their shop fit out.
Exclusive Parisian hairdressing salon, Franck Provost, designed an entire wall dedicated to social sharing in their recent Emporium Melbourne shopfit. Although staff encourage clients to snap and share their new hair, many ‘selfie-obsessed’ consumers see the social walls for what they are, not require any promotion or persuasion in taking a pic and posting it online.
Embrace the continual growth of social media with this shopfitting trend, as the international infatuation does not look like stopping anytime soon!
Melbourne retailers are raising the roof
Majority of shopping centres across Melbourne and Victoria are enforcing an elevation in ceiling heights to create a grander appearance, soon to roll out across major centres in Australia. The common Melbourne retailer will raise their ceiling by 10-40% reaching a height of up to five metres.
As highlighted in our 4 Tips to Planning the Perfect Retail Fit Out, the ambience of a store can lure consumers and lengthen visitation. With this in mind, Joann Davis Brayman, Vice President of Marketing at Armstrong Commercial Ceilings believes, “Ceilings contribute significantly to the acoustical, as well as the aesthetic, environment of a space.”
Ceilings are a crucial element of retail design, often overlooked by vendors, and unnoticed by consumers. However retail spaces with raised ceilings are said to a generate a sense of freedom and creative thinking, allowing consumers to wander with a carefree attitude. Becoming less plan orientated and less budget conscious.
Pop ups are an economical way to trial a physical store
All the rage in 2015, pop up shops are commonly designed as an experience that cannot be replicated online. Often creating a buzz amongst the public, amplifying social discussions and word of mouth with its unique offering and limited existence.
With the increase in e-commerce stores venturing into the world of physical stores, pop up shops have now become a fantastic platform to experiment in the benefits of a bricks and mortar store. Fitting out a pop up shop can be built on a tight budget, requiring only bare minimum fixtures such as slat wall panels and mobile racking, to display a minimal amount of stock.
Speedy service enhances shopping experience
The portable efficiency of Tablet POS can be easily adapted in store by employees and consumers alike, as the technology is used by more than two thirds of Australians each day (be it on their smart phone, tablet or desktop). Additionally, the system is in fact less expensive to purchase and install than conventional systems.
I recently experienced the desire of tablet POS myself, as my kids and I waited (… and waited) for popcorn before our movie. Have times changed so significantly that we expect fast and efficient delivery everywhere? Not only were the kids testing my patience, but so was the slow service. My experience would have improved greatly if a staff member took my order on their tablet, whilst I was in queue. Then I simply present my receipt or order number at the counter for collection.
Cloud based POS systems can track sales and manage inventory whilst minimising shopper wait times, and maximise trading space. Seriously – this trend is a no brainer!
Merge your online and offline stores for a seamless delivery
Focus is continually increasing on omnichannel retailing, providing customers with a seamless integration across all touchpoints. Take your retail business from surviving to thriving by maintaining a strong presence in both your physical store and online. Be sure to provide consumers with a uniformed experience across all channels, as majority of shoppers use both platforms throughout their purchasing journey.
“For many customers the website is still the first online point of contact with the brand, and in store physical encounters still account for 94% of all sales, proving the non-linearity and importance of omnichannel consistency for today’s consumers.” (Forbes, Jul 2015)
One method in effectively constructing a strong connection between the two, is to incorporate digital into your bricks and mortar store.
Need a quote from a Melbourne shopfitting or joinery company to fit out your retail store? Contact AAFS Shopfitting on 03 9768 2668.
For expert advice from an award winning shopfitting team who specialise in retail fit outs, be sure to contact us on 03 5943 0581.