Project Overview

Client: Giordano

Location: Chadstone Shopping Centre VIC

Area: 126m2

Case Overview

The enormity of work involved in Giordano’s Melbourne flagship store within the restricted time frame and within a major shopping centre, was a challenge in itself.  Thankfully, we love a challenge.

Utilising 3D LED illuminated signage attracts the eye of shoppers, pulling customers to their store.  Once in, the feature finned ceiling with black track lighting bestows a sense of walking through a photographer’s studio, encouraging consumers to parade in their clothing.  The grand scale store maximised the use of space with floor to ceiling wall fixtures, allowing large quantities of stock to be displayed and available in store.

60% of purchasing decisions are made within a store’s fitting room.

Fitting Room lighting is imperative to fashion retail sales. Ensure you have a quality lighting design as a part of the architectural drawings for your fitout.