Platypus Shoes – Frankston


Shoes Store Fitout Frankston

Project Overview

Client: Platypus Shoes

Location: Karingal Hub, Frankston VIC

Area: 163m2

Case Study

Complete store fitout of Platypus Shoes in Karingal Hub was undertaken in less than four weeks. The 163m2 tenancy of the single level shopping centre is located just out of Frankston CBD, about 50km south east of Melbourne.

Despite the standard challenge of a sloped mall entry floor, obtaining a flush finished floor level from the large, black, square floor tiles bordering the tenancy lease line, transitioning to the grey porcelain tiles of the adjacent mall, the shop fitout of the popular footwear brand was seamless.


Precision plaster installation (completed by the experienced team at All Pro Partitions and Ceilings) and professional ceiling painting (AVS Décor) was necessary to uphold the high-quality workmanship that our Melbourne shopfitting team are known for.

Creative Strokes applied a specialised black concrete, trowelled-finish render to the shopfront columns. This application adds a fresh and modern, yet laidback aesthetic – much like the streetwear shoe brands housed within the store. Concrete rendering is currently a rather unique application to be used in Australian shopfitting, yet an appealing and cost-effective alternative to many other building materials found on most retail shop facades.

An LED strip light in the teal colour of the Platypus Shoes logo, runs along the underside length of the shopfront bulkhead. Whilst 3D facelit illuminated signage was fixed to the front. Adding to the harmonious appeal of the store, Black Mannex powder-coating was applied to all stripping channels and aluminium extrusions on the shopfront and throughout the interior fitout of the retail tenancy.

If you’re after Melbourne shopfitters who complete interior fitouts within the required tight timelines that shopfitting requires, yet still produce premium quality retail stores and pay particular attention to detail – then give us a call at AAFS Shopfitting.

“AAFS Shopfitting have been a pleasure to collaborate with; open communication and aligned with our goal & vision for the project. Can-do attitude in a tight timeframe, pulling all the stops to meet handover with quality. Brett & the team delivered an amazing fit-out.”

Aaron Grant, Store Development Coordinator, Accent Group

Melbourne Retail Shopfitting Experts

Building footwear store fitouts requires experienced shop fitters with an eye for detail. The highly skilled team at AAFS Shopfitting are experienced in Melbourne retail fit outs. Click below for more footwear stores in their portfolio.


Peter Oram Shoes

Project Overview

Client: Peter Oram Shoes

Location: Frankston, Mornington Peninsula VIC

Area: 156m2

Case Study

Looking for shopfitters for a shoe store near Frankston? Check out the work of AAFS Shopfitting at Peter Oram Shoes in the heart of Frankston. The race track flooring design has kids running in to try shoes on at the newly located children’s shoe store. The textured bright green commercial carpet tiles from Signature Floors are also eye catching to lure the kids in to try on shoes.

Carpet tiles are a great option for retail fitouts. Particularly for children’s footwear and clothing stores. They’re so quick and easy to replace should they spilt on day after day. Vinyl flooring is also popular, and used in the Frankston fitout of Peter Oram Shoes. It’s a durable flooring solution for lots of foot traffic and easily wiped and mopped. The back of house store room of the tenancy contains sheet vinyl, rather than planks. This allows staff to effortlessly slide around frame displays and shoes boxes on the floor.


The Frankston shoe store has a clean and spacious feel as you walk in. This is a result of the seamless appearance produced with floating shoe display walls. The hidden storage behind the beautiful natural oak timber look slats within the store, creates easy access to shoe sizes within the sales area. This allows staff to remain with the customers for improved service and efficiency. It’s also a lot more pleasing to the eye than seeing an abundance of stacked shoe boxes (and less likely for kids and prams to knock the stacks down, like in many other shoe stores).

Custom joinery, manufactured by AAFS Shopfitting, is highlighted throughout the interior fitout. From the ravine natural oak window display to the custom timber slat ceiling feature. The attractive natural oak steccawood panelling and laminate marble counter were also constructed by expert shopfitters for the Frankston shoe store.


Footwear Fitouts

Looking for interior fitout specialists to build your shoe store? Keen to look at some other shoe stores built by AAFS Shopfitting?

So if you’re looking for shopfitters experienced in building shoe stores in Frankston and surrounding suburbs, who can save you money by manufacturing custom joinery in house – contact the elite team at AAFS Shopfitting.

JNBY – Melbourne Central


Project Overview

Client: JNBY

Location: Melbourne Central, Melbourne CBD

Area: 110m2

Case Study

Subtle elegance is the essence of international fashion brand, JNBY; an acronym for Just Naturally Be Yourself. It’s easy to see that the brand’s retail designers worked closely with their marketing team on the retail design of their first Australian store in Melbourne Central. The restrained sophistication of their Melbourne retail fitout was evident in their choice of materials, concealment, finishes … and shopfitters!

Although an existing tenancy within the shopping complex, the 110m2 narrow store was a bare shell upon initial site inspection and handover. A bare tenancy allows ease of site evaluation to foresee any potential issues with common problem areas such as flooring and lease lines. Thus, preventing any surprises, resulting in unwanted, and sometimes costly, variations.



Once the six metre shopfront bulkhead and columns were constructed, installed and coated with stipple finish render, the internal plastering commenced. Plastering of a clothing retail store fitout consists of all internal tenancy walls, change rooms and back of house walls. From there, CAT 1 works were undertaken (learn more about CAT1 works here), followed by the electrical rough in. Next walls are built and installed. JNBY Melbourne Central applied a spectacular Venetian plaster on their tenancy walls.

To obtain a quote on your retail clothing store fitout, forward your architectural plans to or feel free to contact the Melbourne office on 03 5943 0581 to discuss your project.


Pivot – Bendigo

Project Overview

Client: Pivot

Location: Lansell Square, Kangaroo Flat, Bendigo, Regional Victoria

Area: 339m2

Client Testimonial

“As far as fitouts go, best one I’ve experienced yet! Such a smooth handover and made our job stocking the store A LOT easier!!”
Accent Group Area Manager, Anneka Boslem


Case Study

This trendy footwear and apparel brand launched in 2020 when the world was turned upside down. Just when Victorians became in desperate need of stylish, but affordable lifestyle and sportswear to encourage them to get up and get active every day. With the brand’s explosive national growth in 2021, we were fortunate to be given the opportunity to collaborate with their incredible team and build their 339m2 retail store at Lansell Square in Victoria’s regional town of Bendigo.

The overall store fitout of PIVOT Bendigo has an industrial feel, with the LED high bay lighting, an abundance of metal stripping and wall post racking, concrete look floor tiles and metal clad shopfront. With mostly black and grey throughout, PIVOT’s use of their signature bright red on several acrylic racking units at the rear of the store, and logo vinyl graphic on all mirrors, really pops against the dark hues, creating a powerful and energetic vibe. An ideal atmosphere for their sporty streetwear buying customers.


The large format vinyl floor tiles, complement the industrial feel of the fitout. They’re also as equally eco-friendly as they are stylish. Karndean’s heavy duty commercial flooring is globally GreenTag certified, aligning with the PIVOT’s noble stance around ethical sourcing and sustainability. It’s slip resistant and acoustic noise reducing properties form a highly practical flooring solution for a large open retail space. (Click here for tips on choosing the right Commercial Flooring for your store)

Designed by ACRD, and structurally engineered by Structure by Design, the 21 lineal metre shop front features folded metal sheet cladding to create a knuckle joint. This shopfront feature can be a more costly design option, and also complicated for some shopfitters to manufacture and install. However, when done well, a folded metal clad shopfront adds a striking, refined detail line finish.

Need experienced retail shopfitters who thrive on precision and attention to detail? Need shopfitters in Regional Victoria?


Michael Kors – DFO Homebush


Project Overview

Client: Michael Kors

Location: DFO Homebush, Sydney, NSW

Area: 260m2


Case Study

In the midst of Australia’s retail slump in 2019, Michael Kors doubled their physical footprint in Sydney’s leading factory outlet centre, DFO Homebush. The luxury fashion brand took full advantage of the opportunity to take possession of the adjoining tenancy when it became available for lease late 2019.

Unlike the online growth of low cost ticket items, high cost purchases continue to flourish in store. Consequently, many leading Melbourne and Sydney fitout companies are seeing continual demand for quality fitouts for high fashion clothing brands. A full defit of their existing store (taking our shopfitting team around one week to demolish approximately 130m2), also included the demolition of the intertenancy wall to make room for the desired layout of the new look store.

The remaining four weeks on site was allowed for the construction of the dual tenancy fitout. Fitting pre-manufactured joinery requires highly skilled shopfitting installers. Whilst assisting the client by reducing downtime in shop closure, the complexity of this is ensuring the walls are set and manufactured to exact dimensions. Having highly experienced and competent shopfitters, our team were able to accomplish this with the Sydney fitout within a minuscule 1mm tolerance. Therefore ensuring flawless unit installation across the 260m2 store, and saving the client possibly tens of thousands of dollars in potential loss of income.


Adhering to DFO requirements, the Sydney fitout comprised a partially open ceiling. To detract attention from the exposed roof structure and services, white track lighting was suspended and a 1200mm wide perimeter ceiling, encompassing LED recessed spots, was installed.

Thanks to the constant communication and cooperation between the client, Vicinity centre staff, our loyal team of subcontractors, and our administration and installation team at AAFS Shopfitting, Michael Kors DFO Homebush was one of the most enjoyable, efficient and rewarding projects. A massive thanks to all involved.

Contact us on 03 5943 0581 if you would like to discuss collaborating with AAFS Shopfitting for your upcoming retail fitout


Williams – Caroline Springs


Project Overview

Client: Williams

Location: CS Square Shopping Centre, Caroline Springs VIC

Area: 125m2


Case Study

Constructing a retail shop fit out for National footwear retailer, Williams, was a – comfortable – walk in the park. Despite the redesign required only days prior to project commencement, consultation between the client and our shopfitters saw an improved use of dead space. An additional four display bays were constructed, and installed in the lucrative area of the shopfront display. Now capturing attention from the growing mall traffic in the newly constructed wing of CS Square Shopping centre.

The shop front entails the footwear brand’s colours with vibrant red dibond cladding to the shop front columns and bulkhead and bright blue painted internal walls. The colour palette on the remainder of the fascia is more subtle. A spectacular heritage vinyl graphic engages shoppers, running the length of the sloped tenancy line. Framed with wood plastic Biowood cladding, the neutral colouring is designed to make the brand colours pop. Sustainable Biowood wall panelling is a low maintenance alternative to timber. Thus making an ideal finish in a stylish, eco-friendly retail shop fit out.


The project signage contractors undertook a new concept for Williams in the Caroline Springs fit out. Previously printing directly to MDF, MSC Signs applied vinyl graphic signage to the painted internal tenancy walls. The primary shop front signage features rear illuminated push through letters on a white composite panel above the shop front opening. Whereas the return side signage comprises of direct stick lettering and backing vinyl running the length of the shop front glass enclosed by Biowood cladding.

A large amount of joinery was fabricated by our shopfitters for the retail shop fit out, in addition to the shop front. AAFS Shopfitting manufactured and installed numerous wall displays, including a large amount of adjustable shelving. The custom display shelves contained concealed LED strip lighting on the underside to provide optimal product illumination, with no cables visible to shoppers.

Looking to engage Melbourne shopfitters for a retail shop fit out? Contact AAFS Shopfitting on 03 5943 0581


St Kilda Eyecare

Project Overview

Client: St Kilda Eyecare

Location: Acland Street, St Kilda VIC

Area: 140m2

Case Study

Being a local Melbourne fit out, getting all the shop fittings, fixtures and custom joinery from factory to site was a breeze with St Kilda Eyecare. The inner city optom boasts over 15 metres worth of laminate and 2pac wall joinery. Being local made things a lot easier for our team of Melbourne shopfitting specialists.

Senior graphic designer of Australia’s largest network of optometrists, Bronwyn Oster, created a stunning, eye catching mural graphic which sets the mood for this funky Melbourne fit out.

Positioned behind the counter, the statement wall graphic encapsulates all that is St Kilda. Exuding an air of uplifting self-assurance to those wandering the store.


The diverse range of trendy eyewear and accessories ‘pop’ against the colour palette, bronzed antique mirrors and neutral background colour. This is thanks to the sophisticated design of experienced local optometry retail designers, TwoDesign.

Our Melbourne fit out specialists love optometry projects. They demand quality expectation with sharp lines aligning with joinery, and the detail required in the paint work. AAFS Shopfitting have completed numerous optometry projects across Australia, including the award winning fit out of ProVision Optometry Clayton.

Looking for a Melbourne fit out company with an eye for detail?

Call on 03 5943 0581


Require Shopfitters for a Melbourne Fit Out?

Our multi award winning shopfitters have built retail stores in strip shops and shopping centres across Melbourne and surrounding suburbs.

Contact our Melbourne fit out specialists on 03 5943 0581 to discuss your upcoming retail project.


Ishka – Hornsby


Project Overview

Client: Ishka
Location: Hornsby, Sydney NSW
Area: 346m2

Case Study

A critical component to this Sydney fit out was making the lighting calculations of the store compliant with Part J6A of the building code (check out the Australian Building Codes Board / ABCB Lighting Calculator for guidance on lighting compliance). New LED lighting was installed to replace the original halogen lighting, improving cost efficiency and helping to reduce the environmental impact of the fit out.

Eye catching backlit illuminated signage was also fabricated and installed externally, on the shopfront of the Sydney fit out, as well as internally behind the rear counter of the 346m2 tenancy. Contrasting to other Ishka stores, a striking timber bulkhead was constructed and positioned above the rear counter, bringing further awareness to the point of sale location, encouraging shoppers to purchase.
In aim of keeping costs down, Ishka maintained the original flooring, however approximately 100 m2 had to be installed and carefully colour matched against the original 10 year old vinyl plank flooring where walls and damaged floor planks were removed. Similarly, timber cladding on the existing shopfront and columns were fitted to maintain consistency across all stores and save on shopfitting expenses.


Need commercial builders for your Sydney fit out?

Contact our team of professionals on 03 5943 0581 to discuss your upcoming project


Ishka – Chadstone Shopping Centre

Project Overview

Client: Ishka

Location: Chadstone Shopping Centre, Melbourne VIC

Area: 305m2

Testimonial: “Simply the best – great service, can-do attitude, professional and a pleasure to deal with.” Jono Gelfand, COO and Co-owner Ishka Retail Stores

Case Study

Chadstone Shopping Centre has changed significantly since ISHKA first opened their doors in the centre over 20 years ago. Undergoing a colossal $660m redevelopment in 2016, the shopping destination demands luxurious fit outs now more than ever, to achieve the high quality build local Melbournians and International visitors alike have come to know, expect and anticipate. ISHKA needed to bring to Chadstone Shopping Centre, what the hand crafts store’s Hindi meaning suggests; intense love and physical infatuation.
The herringbone marble tiles in the shop front design deliver a sophisticated touch to their exotic and eclectic assortment of handcraft products featured throughout ISHKA stores. The timber cladding of the shop front pays homage to the third world communities many of their collections are sourced, and flows through to the timber clad columns leading into the trading area of the store. The black highlights in the shop front design were a last minute addition suggested by the distinguished Chadstone RDM team and were the perfect finishing touch to the shop’s façade. For a cohesive colour flow, touches of black were then incorporated into the interior design, by way of light fittings and fixtures.

"We have now used them for all our store fitouts, as we rapidly expand Ishka, knowing they will always deliver a first class store in a super fast time frame."

Jono Gelfand, COO & Co-owner Ishka Retail Stores

Within three weeks, the 300m2 plus retail space was fitted out with a brand new store. Drop bulk heads and columns, concealed stripping to create a seamless (and bracketless) appearance and LED lighting throughout, and one magnificently beautiful ceiling feature to complement the retailer’s extrinsic furniture, clothing and homewares.

Looking for ideas on how to save money on shop renovations?

Engage shopfitters at the very beginning of project planning. Experienced shopfitters may recognise errors in design and avoid delays in obtaining required building permits.


Require Shopfitters in Chadstone Shopping Centre?

Our multi award winning shopfitters have built retail stores in shopping centres all over Melbourne and throughout Australia. Engage us early in the planning process and have all the required trades organised, and the build project managed for you.

Contact AAFS Shopfitting on 03 5943 0581 to arrange a free quote.


Conveyor (Globe Brand)

Project Overview

Client: Conveyor (Globe Brand)

Location: DFO South Wharf, Melbourne VIC

Area: 100m2

Case Overview

Utilising the original store design Melbourne retail store builders, AAFS Shopfitting, and the team at Globe Brand Australia were constantly adjusting the shop fittings throughout the store build to vary the look and feel of their Melbourne Conveyor store. They worked in partnership to remain in line with the Globe brand, suit the DFO location and reach their urban Melbournian target market.

Transforming the shopfront from good to great, the multi award winning shopfitters made the majority of changes to the shopfront design in order to meet the client’s needs. To give the Melbourne retailer some ‘pop’ the shopfront signage was transformed from non illuminated acrylic, to 3D illuminated resin filled lettering. For a more edgy, street touch, what was to be plain black 2pac panelling, became a dimpled charcoal brick tile finish. The left side of the shopfront was completely changed from an original black panel (to match the right side of the store) to a large return panel glass, which opened up the retail store entirely and provided prospecitve customers much greater viewing of the merchandise within the store.

The shopfront design also boasts two LED illuminated peel face graphics, one on each side of the store’s entrance. These allow ease of accessability for quick and frequent graphic changes – a must have in today’s retail world, yet are more cost effective in the orinigial start up cost than a LED screen.

Being a fashion, footwear and skateboard retail store, Conveyor’s internal fitout largely consists of display shelving to allow for endless retail merchandising possibilities. At AAFS, our shopfitters build with Shop for Shop’s maxi-slot retail store fittings, as they are exceptionally durable and versatile – allowing for retailers ease in modifying to maintain on top of visual merchandising trends.

The rear credenza behind the shop counter was manufactured by our experienced shopfitters. The 3200mm length storage cupboard was built from ply to match in the Melbourne retailer’s urban theme and colour palette. Remaining on the urban retail store design, the face of the metal kicker underneath the credenza was powder coated black to tie in with the matt black dibond on the shop front.

With Melbourne South Wharf being a direct factory outlet and having no tenancy ceiling, lighting options were limited. AAFS Shopfitting prefer to use track lighting over highbay lights in this situation, as they are directional, allowing lighting to be refocused when visual merchandising, and are also less expensive. The track lighting also reflects extremely well off the store’s stunning polished concrete floor.